Stas May / West Street Labs

Selected work

Creative direction and generative production for brands and editorial. New image-making, grounded in photography and film.

Black-and-white triptych of figures posing, with a seated figure in the central panel
01

Video

Live-action films.

AI Lab image 001
02

Generative Images

Generative visual development and image production.

Stills image 01
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Photography

Fashion, portraiture, and editorial work.

Moving-image studies: AI-directed films →

Selected case studies

The Row

Speculative study ↗

Under Armour

Client work ↗

Vogue China

Editorial ↗
About the practice

Production craft,
expanded.

Stas May is the founder and Executive Creative Director of West Street Labs. His approach is built on more than fifteen years as a photographer and director in fashion and commercial production.

Today the practice is moving generative production forward: visual development, image-making, hybrid workflows, and practical guidance for creative teams. He leads the concept, visual language, and final standard.

Start somethingnew.