Concept through finish.
Stas leads the concept, visual language, and final standard, assembling specialist teams around each brief to carry the work through production and post.
About / Stas May / West Street Labs
One practice,
many forms.
Creative direction and generative production for brands and editorial. West Street Labs is the creative practice of Stas May.
Production craft, expanded.
Generative production is the direction of the practice. More than fifteen years of fashion and commercial photography and filmmaking provide the foundation: composition, light, performance, and production judgment.
Hybrid by design.
Generative visual development, image production, and hybrid workflows connect concept and finish. Consulting, workflow design, and team training help creative leaders and studios bring these methods into their own work.
Public profile / migrated from Format
Stas May is the founder and Executive Creative Director of West Street Labs, a creative studio developing brand films, visual campaigns, and image-led concepts across AI-native, live-action, and hybrid production. His approach is built on more than 15 years as a photographer and director in fashion and commercial production. He leads the concept, visual language, and final standard, assembling specialist teams around each project to carry the work through production and post.