West Street Labs / R&D

Research is part
of the work.

Generative image-making through form, fabric, identity, and light. These are visual studies, not documented model benchmarks or workflow evaluations.

Black-and-white portrait of a woman framed by sculptural pleated fabric
01 / Generative visual study

Form and fabric

Soft-focus portrait of a woman in a belted black jacket and gloves
02 / Generative visual study

Identity and light

Explore Video → · Explore Gen AI Video →

Process documentation and technical findings are not yet published. These images show a visual direction; they do not establish repeatability or production performance.

About the practice

Production craft,
expanded.

Stas May is the founder and Executive Creative Director of West Street Labs. His approach is built on more than fifteen years as a photographer and director in fashion and commercial production.

Today the practice is moving generative production forward: visual development, image-making, hybrid workflows, and practical guidance for creative teams. He leads the concept, visual language, and final standard.

Start somethingnew.