← All Video

VOGUE MEXICO November 2019

Live-action

Credits

Vogue Mexico

An editorial and film shot for Vogue Mexico built around a single question borrowed from cinema: can two completely different physical languages carry the same emotional truth? Two women and one man were cast for their physicality and a specific kind of openness, the ability to move as interpretation, to find expression in their bodies without the self-consciousness that technical training can sometimes impose. Styling, hair, and makeup were directed to feel grounded in the reality of a dancer while remaining elevated and luxurious. The concept found unexpected depth in the tension between a hard industrial environment and the fluid grace of the figures moving inside it.

Full Case Study
About the practice

Production craft,
expanded.

Stas May is the founder and Executive Creative Director of West Street Labs. His approach is built on more than fifteen years as a photographer and director in fashion and commercial production.

Today the practice is moving generative production forward: visual development, image-making, hybrid workflows, and practical guidance for creative teams. He leads the concept, visual language, and final standard.

Start somethingnew.